Using Mini-Movies to Market Luxury Homes
2205 Woodmont Download the detailed Woodmont Case Study
3123 Parthenon Download the detailed Parthenon Case Study
We came up with creative targeting a sophisticated, cosmopolitan buyer. The mini-movie went online October 24, 2012, three months after the house went on the market. Within days a producer from the hit TV show "Nashville" saw the movie and called to see if they could film in the home. The resulting location fees covered the cost of producing the mini-movie.
A few days later a buyer who had been shopping in a much lower price range saw the mini-movie. Shortly after Thanksgiving the house was under contract for $1,249,000. The sale closed February 21, 2013.
4001 Estes Download the detailed Estes Case Study
Given the wealth of musical talent in Nashville, we decided to have a song written expressly for this house, which is a unique property that was originally a barn. The resulting song, "Sweet Refuge", beautifully captured both the essence of the house and the fact that it's a secluded home in the heart of Green Hills.
The mini-movie went live on January 17, 2013. In less than a month there were two offers. The sale for $1,295,000 (93% of the listing price) closed March 28, 2013, only ten weeks after the movie went online!
The Nashville Business Journal featured our mini-movies to sell luxury homes in a cover story. Not to be outdone, The Tennessean featured our mini-movies in a cover story in their Sunday Real Estate section. And here's a story that ran on the top-rated newscast on the CBS affiliate NewsChannel 5:
And now Doug Revere has joined the Film House Real Estate team as President. Doug was most recently the Complex Director for Merrill Lynch Wealth Management, leading a team of over 120 Financial Advisers. Doug has also been a Realtor in Beverly Hills and Telluride, two of America's most desirable locations for luxury properties.
Film House mini-movies are revolutionizing the way high end homes are sold across the country and around the world. Let us show you how to secure more seven-figure listings, shorten the sales cycle, make your listings stand out from the rest and create an emotional connection with prospective buyers by using our mini-movies. We'll also show you how to have the homeowner cover the cost of producing the mini-movie. Just email or call Doug Revere or Wayne Campbell at 615-255-4000 for more information.
"Film House's mini-movies are a game-changer. I plan to use them on all my seven-figure listings. Iím certain the mini-movies will differentiate me as a leading Luxury Real Estate Agent and help me earn more Luxe listings as a result."